“Beauty will save the world.”

- F. Dostoevsky

Introduction

Have you ever gotten frustrated after looking at your visualization in Python? Have you ever thought that it can be done better with less effort and time? …

“No person can open another person, all we can do is wait. And then work with the openness when it occurs.”
― Peter Høeg, The Quiet Girl

Introduction

In this blog post, I would like to focus on feature engineering to predict customer transactions for the next month. As a data…

“To be, or not to be, that is the question…”

- William Shakespeare, Hamlet

Introduction

In real-world situations, data scientists often start an analysis with a simple and easy to implement model such as linear or logistic regression. …

“It is the time you have wasted for your rose that makes your rose so important.”
― Antoine de Saint-Exupéry, The Little Prince

Introduction

As a data scientist working in marketing, I find it quite challenging to combine a few fields like marketing, machine learning and statistics, and produce insights, which…

Introduction

In this part of the blog post, I would like to share with you how we can draw inspiration from patterns that have been noticed and explored by others to make logical reasoning. I believe that it is useful to gain a good mental library of various examples of reasoning…

“What has been affirmed without proof can also be denied without proof.”
― Euclid

Background

I believe that every data scientist is aware of the necessity to have “soft-skills” and critical thinking, which have the same importance as an ability to write clean code and apply machine learning algorithms. That is…

CoNVO framework to structure and systematize our thoughts

“The only true wisdom is in knowing that you know nothing.“ — Socrates

Background

Have you ever thought about how to pose the right questions while working on a data science project? I got this question after joining my current company, where I…

Unleash new opportunities with data

Bringing new customers to a service is a common business problem, which can be solved by analyzing data of existing customers and the general population.

In this blog post, I would like to talk about how a company can bring new customers through customer segmentation…